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Statistical Conclusions
From the data collected by our 929 respondents, we can draw a few statistical conclusions.
Current riders of the train are using the train about once or twice per year.
They are riding for leisure purposes such as going to sporting events and shopping.
A main reason why people are not riding the train is due to the inconvenience of the large
distance to the nearest station as well as scheduling conflicts.
Just about 80% believe they would utilize the station in Blaine because it would be more
convenient. We believe with an added station in Blaine we will be able to attract more riders;
however, they too will only be riding the train between two and four times per year for leisure
purposes.
There is little doubt that the Blaine station will be used. This data just begs the question of how
frequently the added station will be used.
Final Thoughts
In response to the open comment portion on our survey, we received a large amount of positive
feedback regarding how a station in Blaine would be received by the community. Many respondents
who live in the area mentioned the inconvenience of getting to either Vancouver or Seattle for train
travel, and felt that a station in Blaine would increase the likelihood that they will utilize the train The
convenience and proximity of the Blaine station were the biggest incentives according to our
respondents. Respondents stated that the Vancouver and Bellingham stops were too far or
inconvenient, but felt that a stop in Blaine would cause them to ride the train more frequently.
The distance between the Vancouver stop and the Bellingham stop is one of the longest stretches on the
northwest Amtrak line. This begs the question of whether Amtrak is really serving all its potential
customers, and whether they are not tapping a possibly lucrative market in the lower mainland and
border area.
If Blaine is to apply for a station, it will have to explain to Amtrak how the train will make up the time
from the stop at Blaine. Called, ‘mitigation,’ this cost will have to be considered in any analysis of the
Blaine station. Leavenworth, in building the case for its station, was able to combine local, state and
national funding sources for the mitigation. There is also the possibility of removing a lesser used station
from the line to make way for the market at the Blaine station.
After looking over our survey results, we think it is obvious that most train riders are currently using it
for leisure purposes, and the number of riders using it for business travel is a very small portion of users.
If this research is continued, it would be important to reach those who travel frequently between
Vancouver and the surrounding area to southern destinations and find out what would motivate them
to use the train more frequently. Since the respondents declared that they would be using the train for
leisure purposes, it is unclear whether this would create enough rider frequency to warrant a station in
Blaine. However, if a large portion of the entire 1 million population of the lower mainland rode once or
twice a year, than it could be a lucrative market for Amtrak. Marketing research shows a lack of
understanding in products people have not yet been exposed to or experienced. The use of this